Liz’s Favorite Things, Spring 2011…

February is the perfect time to start thinking about your Spring wardrobe! One because everything is on sale and two because we could all use a little something to look forward to ;) Here are a few spring styles worth pondering.

Sundresses are the perfect way to celebrate both color and your figure. This dress by April Cornell is arriving in less then a week and belts at the waist for the perfect hourglass figure. Curvy celebrities like America Ferrara often choose styles like this one to play up their feminine curves.

(Left: America Ferrara, Right: April Cornell Sundress coming soon to Fresh Ayer)

Mixed metal and brushed mettalics are a great way to finish off your look. Like most of my favorite styles you can dress these pieces up or down and when you purchase in a mixed metal combination you won’t have to worry about matching the rest of your accessories. (Shown: Nakamol necklace and earrings available at Kat Bradley)

Colorful-cuff shirts can make any woman look effortlessly put together. We all love a basic button down shirt . Tailoring is important to enhance any figure. These styles can be worn to work or over jeans. Designers such as Thomas Pink, Ralph Lauren and Paul Smith have successfully done this over the past decade and now Fresh Ayer brings you our own take. It's our not so basic button down shirt. (Left: Paul Smith Shirt, Right Colorful Cuff Shirt by Fresh Ayer with more colors to come)

Romantic rings are a must have and feel free to wear them on an unexpected finger. I favor my index finger. These rings feature an adjustable band so they are sure to fit.

Tunics aren’t just for the beach! Tunics have been popular for the past few seasons but there is a particularly fabulous selection this spring. Here is another versatile piece. Wear them on vacation over shorts, out to dinner over jeans or just about anywhere over leggings. Tunics are a signature for designers such as Tory Burch and fresh off the runway from Emilio Pucci. Fresh Ayer will have more then one designer to choose from including embellished pieces by Anna Scholz, Silk Threads or lightweight cottons by April Cornell. (Shown: Embellished tunic by Silk Threads in a wave print, cotton tunic by April Cornell and Hilary Swank wearing Tory Burch)

Cold Weather Savings!

Here are some savings at Fresh Ayer now!


Winter Scarves by Zazou in their luxurious butter knit,
now 30% Off









Select styles by Eileen Fisher
20% to 65% Off











New lower price on Fresh Ayer's own design, "the perfect shell"
was $58 now $38

Belt it!

As many of you know I have a black belt in fashion...or is it a fashionable black belt?

...All kidding aside, I have been searching for a high quality fashion belt for Fresh Ayer since we first opened and finally I have found one! This wrap belt is made of the finest quality Argentinean leather and can be tied in three different ways.

Check out the youtube.com video that walks you through all of this belts different looks.

This wrap belt from ADA fashions can be found in missey sizes at Kat Bradley and exclusively at Fresh Ayer in plus sizes.

Eco Chic

We all know that organic and environmentally friendly products abound these days, here are a few brands that make our style cut.

Sand Shack: Sand Shack is a Philadelphia based ocean-friendly brand of accessories founded on the sandy shores of Cape Cod, Massachusetts. Their jewelry is a reasonably priced eclectic mix of natural stones, pearls and Tibetan inspired metalwork details. From a young age, the owner and founder Brain Linton has been passionately committed to cleaning up the ocean environment. As a result Brian and all of the companies' employees and supporters have adopted a hands on approach to achieving their goals. Not only does Sand Shack donate 5% of all proceeds to ocean conservation but the company also regularly organizes and hosts beach and river cleanups. Want to volunteer? Check out this link to Sand Shack's affiliate United by Blue, http://unitedbyblue.org/get-involved/

Diane Kennedy: Diane Kennedy is a talented designer who chose from the inception of her company to work in renewable fibers. Her line of luxurious knits is made entirely of viscose from certified organic bamboo. Why is bamboo such a wonderful choice for the environment? Bamboo is 100% naturally grown, without assistance from man. A highly sustainable crop, bamboo does not require the use of pesticides and herbicides for crop production. As a result, plantations can easily be kept organic. Additionally, as the plant is flood and drought resistant, water irrigation is not necessary for production. …. Oh and did I mention that it is soft, breathable and feels wonderful to wear!


Jillery: Jillery designs began on a whim in a loft in Greenwich Village. Jill's jewelry line was advertised in the simplest of ways – her friends all wore it. Her designs quickly caught on and Jill began selling to stores and fashionable galleries in the New York area. What began as a hobby soon became a sensation. The thread that connects all of Jill's designs is the use of recycled aluminum throughout every piece. You don’t often think of aluminum as a component of sophisticated designer jewelry and it's hard to believe that your hand crafted beautiful new earrings, bracelet and necklace may once have been your diet coke can.

All of these companies prove that giving back and making money can go hand in hand!

*All jewelry styles seen here can be found at Kat Bradley Accessories, http://www.katbradley.com and now you can shop for Diane Kennedy at Fresh Ayer online, http://www.freshayer.com

A Walk Through Eagle Village Shops

Well obviously my two favorite stores in Eagle Village Shops are Fresh Ayer and Kat Bradley Accessories but there are definitely some close runners up. Check out this list of my favorites!

Vivi G Shoes: Vivi G shoes is directly across the street and we are excited! The Guggenheim ladies can certainly spot those must have luxuries in life. Vivi G features designer shoes by Tory Burch, Badgley Mischka, Botkier, Ellie Tahari Shoes, and Kate Spade just to name a few of my favorites. Check out their very stylish blog,

"A fashion and style blog from a very chic chien"

A Taste of Briain:

White Tea, Black Tea, Green Tea! This cute corner stop not only serves lunch and dinner but it’s also known for their full English Tea, including scones with clotted cream and jam, cucumber sandwiches and pettifores.

Elle: Elle is another award winning boutique found in our little village and like Vivi G, Elle features the finer things in life. Browse through a selection of designers including, Marc Jacobs, Trina Turk and Nanette Lapore. Just like Fresh Ayer, Elle carries a wide variety of designer denim. You will see True Religion, Citizens of Humanity and other cleverly named trend setting labels.

Silverspoon Cafe: Another cute and comfortable spot to eat after you shop. Dining at the Silverspoon Cafe is like taking a very short vacation to New England. Fresh and light cuisine and maybe some desert?

The Little House Shop: The little house shop has been open since 1931. It is full of fantastic housewares, scented products, stationary and many other fabulous gifts for you and others.

Gramercy Boutique: Tucked in next to Skirtin Around and a Taste of Britain you will find a small boutique full of relaxed and classic styles. Want to know more...check out their blog, www.gramercyboutique.blogspot.com/

Brian M. Smaul Jewelers: "Big gift Smaul box" is right! We love easy elegance and following a trend but sometimes you want a piece that will last forever. This jeweler has styles that will make you sparkle on the inside and outside for the rest of your life.

Relaxed Style

Can you be relaxed, comfortable and stylish?
The answer is yes!
Here are a few ways to pull off that, “my style just happens on it’s own” look.

Slouchy vs. Baggy: You want your look to be relaxed not misshapen. This means picking pieces that have relaxed details that drape like the cowl neck and pockets on our tunic but still have shape. The faux wrap in crinkle hides your tummy but it emphasizes your waist and the flowey silk shirt has pin tucks that control the volume.

Don’t do loose fit everywhere: One way to keep a slouchy look flattering is to make sure that it’s not loose on top and bottom. Pair flowey tops with fitted bottoms like these straight leg ponte pants available at Fresh Ayer.

Long accessories: Pair the look with long accessories like our gold and black crystal layerable chain. A long necklace keeps you looking tall because it is a great vertical line that draws the eye straight up and down.

Free your digits!

In honor of our new accessories store, Kat Bradley, I am dedicating my first fall fashion post to one of my favorite cold weather accessories, fingerless gloves!

This fun item was has been around for a year or two and it was all over the Fall 2010 runway shows. This is a fabulous fashion invention for all of you texters, because fingerless gloves are great for keeping you warm while you use your favorite touch screen phone.

Here are a couple of ways to wear this fabulous look,

1. Keep it warm with layeres and a chunky coordinating scarf. (Rag & Bone)


2. For a more tailored look go for a thin knit, pair the look with fitted pieces and wear jewelry like your wrist watch on top . (Tory Burch)


3. Dress the look up with lace. This touch of Victorian era style is sexy and feminine. (Ralf Lauren)


The great thing about accessories is that curvy or slender any girl can wear this look. Where can you buy this fashion forward look? Check out Fresh Ayer and our sister store Kat Bradley Accessories!